Le CRTC examine la possibilité d’ajouter une nouvelle station FM dans la région de Québec, possiblement anglophone

Selon le blogue Fagstein, le CRTC examinerait la possibilité d’ajouter une station de radio, possiblement anglophone, dans la région de Québec, à la fréquence 105,7 sur la bande MF :

Pour les informations complètes : http://blog.fagstein.com/2016/04/28/crtc-new-quebec-city-station/

Another chance for Evanov?

This isn’t Evanov’s first attempt at a Quebec City station. In 2010, the CRTC denied a similar application — for the same frequency — for an English-language commercial station using the same easy-listening format of Evanov’s Jewel network of stations. (The commission also denied an application by Evanov for a sister French-language station.)

The decision was controversial, even within the commission itself, prompting a dissenting opinion from commissioner Timothy Denton. The majority found, as it had with a similar application from Standard Radio in 2006, that because Quebec City’s anglophone population is so small, a new English-language music station would necessarily have to target francophone listeners, and would introduce unfair competition because English-language stations don’t have French-language music quotas. (A policy the commission is in the process of reviewing.)

Denton argued that it’s not up to the commission to protect French-language stations from competition from English-language stations, nor to protect Evanov from the danger of trying to make money by targeting only the anglophone community.

Has anything changed?

In the six years since that decision, there’s been enough turnover at the CRTC that none of the commissioners who were part of it are still there, including Denton. That could prompt a change in mentality.

The market, meanwhile, appears to have changed fairly little in the past half-decade. Its nine stations have had a profit margin around 20% over the past five years, which is actually down from 30-40% margins when the CRTC made its decision. And advertising revenue is also flat at around $45 million for the market.

The economics are the same, so if the commission does decide to go ahead with a new station, it will be because of a change of mentality of the commissioners or the strength of the applications.

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